Webpromotion

How to promote your Web Site - Have your own domain name

Include your URL
It's so obvious that it's often overlooked. Put your URL on everything. If you put your phone number on it, put your URL on it, too. Include your URL on business cards, letterheads, brochures and any other printed material you distribute. Include it in press releases and all advertising (including the yellow pages). Include your URL in the signature line of your emails.

Word of Mouth
Word of mouth always works to promote a good business. It's free, it's effective, and it's trusted. People love to share a good experience (or a bad one). Ask satisfied customers to help you spread the word.
Site Announcement Mailers
Announce a new site launch with a small mailer. Make sure the mailer reflects the professionalism of your site. Send the mailers to existing customers and contacts or to a targeted market segment.

Existing Customers
Don't forget to make use of the contacts you already have by seeking new business from existing customers.

Links
Request links to your site from other sites. Good linking strategies are more predictable than search engines and can drive a significant amount of traffic to your site - if you go about it in the right way.

Traditional Marketing Methods
Invest in any traditional advertising methods you can afford. Run newspaper, magazine, TV, and yellow page ads. Radio advertising can also be very effective. These methods are costly because they are effective. Press releases and interviews can also be very effective and are free.
Online Search Engines and Directories
Search engines and directories are bogged down. Placement is difficult and often slow. This is still an important means of generating site traffic. Before submitting, make your site as search-engine-ready as possible. Lears all you can about search engine placement - then submit your pages individually. After all, there's nothing to lose.

Newsgroups and List Groups
While posts to newsgroups or mailing lists may generate some business, these techniques should be used very cautiously. Join mailing lists or newsgroups that have topics related to your business. An indirect approach is best in most situations. Take time to become familiar with the group, then offer advice or information and include your URL in your signature line. This gives people the option of visiting your site if they are interested in more information. Again, a word of caution, be very careful or you will be branded a spammer. In the long run, spam techniques will always do your business more harm than good.
Direct Email/Newsletter
This is another marketing technique that must be used carefully.