Web marketing

The Internet offers new possibilities to get new customers or to keep in touch with old customers form all over the world.
Although competition is getting higher and higher every day , there are still effective a lot of easy techniques to promote a company successfully.

e-mail:
E-Mail is cheap and a very popular way of communication.

• Sending and answering professionally
• Newsletters
  • text/html
  • personalized Newsletters
• permission Marketing
• Software

web site promotion:
It is not enough to have a Web Site. It is very important to promote that site so that it will be found from the customers..

techniques of web promotion:

• Links
• Newsgroups
• Affiliate Programs

search engines:
Many tourists use Search Engines to look for tourist information. It is not enough to be registered in these search services like Google or Altavista. If a tourist enters a search phrase there it is important to be listed on the first page of results.
To get there one has to know Search Engines work and how the search results can be influenced.